Google Search ads
Ads for exactly what you sell, in the areas you serve, shown to people searching for it right now.
For businesses that sell by quote
Reply first. Win more quotes.
Buyers often go with the first good quote. We answer every quote request within a minute and follow up every quote, so you win more of the work you already get.
See it work
One quote request, start to finish
1 / 5
A quote request comes in
A buyer fills in the form on your website at 19:40. Your team has gone home for the day.
Quote desk
Illustrative dataWebsite quote form
New request- Name
- Sipho N.
- Area
- Midrand
- Needs
- Steel carport, 6 × 3 m
- Received
- Tue 19:40
“Looking for a price on a steel carport for two cars, galvanised, in Midrand. Hoping to start next month.”
How it works
Test, reply first, then grow
Step 1
Free Speed Test
We send your business a short quote request through your own website and time the first reply. Free, before you pay anything.
Step 2
Land more quotes
Every request answered in your name within a minute, and every quote followed up. Switched on within a week; your team keeps writing the quotes.
Step 3
Get more quotes
Optional. Google Search ads and quote pages bring in buyers already searching for what you sell, paid per qualified request.
Get more quotes
Want more requests too?
Once every request gets a fast reply, more requests are worth more. We bring them in from buyers already searching Google.
Quote pages
Pages with one job: ask for a quote. Your ads never send buyers to your homepage.
Tracking and proof
Every request logged with where it came from: which search, which ad, which page.
Google Maps and search
Your Maps listing fixed at setup; ongoing free-search work as a fixed monthly extra.
Built for businesses that sell by quote
Not one industry. One kind of business, where a single order is big enough that every quote request matters.
You sell by quote
Buyers ask for a price before they buy. No shopping cart and no fixed price list.
Your orders are worth R50 000 or more
One extra order won pays for a lot. That is what makes every single quote request worth answering fast.
You have room for more work
If you are fully booked, you don't need us yet. We would rather tell you that than take the fee.
Quote requests already come in
Through your website, email, WhatsApp or the phone. We help you win more of them first. If you want more, we check real Google search data before bringing them in.
Steel & sheet metal
Solar & backup power
HVAC
Shopfitting & joinery
Who you work with
Two founders, no middle layer
We started DeCal in 2026, so we can't show you a decade of case studies. What we can do is put our names on how we work, and be the people you actually deal with.
Ethan De Nobrega
Co-founder
Your first point of contact. The Speed Test results, the setup call and the monthly review come from him directly, not from an account manager relaying it.
ethan@decalmarketing.comCalum Potgieter
Co-founder
Hands on the build day to day: instant replies, follow-ups, quote pages, ad accounts and tracking. There is no junior layer underneath doing it instead.
calum@decalmarketing.comMeasured, not promised
We start from your real reply time, from the Speed Test, and you see it every Monday after that. No vague promises about being faster.
Your name, your wording
Every reply and follow-up goes out in your name, from your own email address, in wording you approve once. Buyers deal with you, not with us.
One client per service, per area
Two clients in the same area would bid against each other on Google. So we only take one.
Calculator
What is one quote request worth to you?
Numbers you already know: how many quotes you win, and what a typical order is worth. Then see what requests that go cold cost you. We never need your profit margin.
One quote request is worth
R20 000in sales
2 in 10 × R100 000. That is an average across the quotes you win and the ones you lose.
- 20 requests would become about
- 4 orders
- Worth about, in sales
- R400 000
- Requests going cold could be costing you, a month
- R40 000(2 requests × R20 000)
New requests: fits our standard ads bundles
Our rule: every R1 you spend with us and on Google should bring in at least R10 in sales. If your numbers don't pass, we will say so on the call.
These are your numbers, not our results. We don't promise a reply time or a number of requests: the Speed Test and real Google search data come first.
Get a free Speed TestSimple pricing
Exact prices come on the free call, worked out from your own numbers.
Land more quotes
Where most clients startSetup fee + flat monthly fee
- Instant reply to every quote request
- Follow-ups on day 2, 5 and 10
- Your quote board
- Speed report every Monday
- Month to month
Get more quotes
Optional, when you are readySetup fee + monthly bundle of qualified requests
- Google Search ads in an account in your name
- Quote pages built for your services
- Every request tracked to its source
- Shortfall credited back on your next invoice
- Ad spend paid by you, straight to Google
Good to know
- The Speed Test and the call are free
- Every missed ads request credited back
- Month to month, with no lock-in contract
- Take both and the monthly fee for landing quotes comes down.
New requests: what counts as qualified
- 01A real person or business, with working contact details
- 02In the area you serve
- 03Wants something you actually sell
- 04Above your minimum order size
- 05Wants it within the agreed timeframe
- 06Not spam, a supplier selling to you, or a job-seeker
- 07Not an existing customer, and not a repeat within 30 days
Straight answers
Including the ones most agencies would rather you didn't ask.
What is the Speed Test?
Before you pay anything, we send your business a short, genuine quote request through your own website and time how long the first reply takes, the way a real buyer would experience it. Then we show you the result. If you already reply fast and follow up well, we will tell you so.
Does this replace my team?
No. Your team still writes and sends every quote. We make sure every request gets an answer within a minute, that every quote gets followed up, and that nothing goes missing in an inbox or a WhatsApp chat.
Do I need both services?
No. Most businesses start with landing more quotes, because it works on the enquiries you already get and costs less. Bringing in new requests from Google makes the most sense once every request gets a fast reply.
What exactly am I paying for with new requests?
New quote requests from buyers who found you on Google and asked for a price on your quote page. Not clicks, impressions or posts. A request only counts if it passes our qualified list: a real buyer, in your area, wanting something you sell, above your minimum order.
What if I don't win the job?
You still pay for the request. The price is set knowing you will lose some quotes, because it is worked out from your own win rate and average order. If we bring fewer requests than your bundle, every one we fall short by is credited back.
What if a request isn't a real buyer?
Tell us within 7 days, with the reason from the qualified list, and it is not charged. Spam, job-seekers and buyers outside your area never count.
Who pays for the ads?
You do, straight to Google, from an ad account in your name. We recommend the budget. We never pay for or mark up your ad spend, and if the budget changes, the bundle is resized to match.
Will the replies sound like a robot?
No. They are short, friendly messages in your own wording, sent from your own email address. You approve every message once before anything goes out, and the follow-ups stop the moment the buyer replies.
Are you a new agency?
Yes. DeCal was founded in 2026 by Ethan De Nobrega and Calum Potgieter. Rather than borrow case studies, our first three clients get founding rates, and in return we measure everything. We only share anyone's results with their written approval.
Free Speed Test
Find out how fast your business really replies
Tell us what you sell and where. We'll time how fast your business replies to a quote request and bring the real result to the call, not a generic pitch deck with your logo pasted on the front.
- Free Speed Test and 30-minute call, zero obligation
- A reply within 24 hours, Monday to Friday
- Your details stay private, never shared or sold