New, qualified quote requests from buyers already searching Google for what you sell. You pay per qualified request, not for clicks or posts.
Our job ends the moment a qualified request lands in your inbox. Quoting it and winning the order stays with you.
Before you pay anything, we pull real Google search numbers for what you sell, check which competitors are already buying those searches, and work out with you what one quote request is worth.
We build your quote pages, set up Google Ads in an account in your name, track every form, call and WhatsApp, and fix your Google Maps listing. You approve it once.
Requests arrive as buyers send them, each logged with where it came from. Once a month we spend 15 minutes on what came in and what we are changing. Any request we fall short on is credited on your next invoice.
The first three come with every bundle. The fourth starts at setup and can carry on as an optional extra.
Not one industry. One kind of business: where a single order is big enough that a single quote request is worth paying for. A good fit ticks all four.
Buyers ask for a price before they buy. No shopping cart and no fixed price list.
One extra order pays for a lot of marketing. That is what makes a single quote request worth paying for.
If you are fully booked, you don't need us yet. We would rather tell you that than take the fee.
People search for what you sell. We check that with real search data before we pitch you anything.
We can't show you a decade of case studies yet. We started in 2026. What we can do is commit, in writing, to how we work. These are the terms, not aspirations.
Your bundle covers up to a set number of qualified requests. Every one we don't deliver is credited back on your next invoice.
Google Ads runs in an account in your name, and you pay Google directly. We never hold or mark up your ad spend.
No posting, no filming, no content calendars to approve. Approve the pages once, then reply to requests.
You see each request as it arrives, with the search and ad it came from. Not a vague monthly lead count.
Two clients in the same area would bid against each other on Google. So we only take one.
No lock-in. We keep you by filling the book, not by holding you to a twelve-month term.
Two numbers you already know: how many quotes you win, and what a typical order is worth. We never need your profit margin.
One quote request is worth
R20 000in sales
2 in 10 × R100 000. That is an average across the quotes you win and the ones you lose.
Fits our standard bundles
Our rule: every R1 you spend with us and on Google should bring in at least R10 in sales. If your numbers don't pass, we will say so on the call.
These are your numbers, not our results. We don't promise a number of requests until we have checked real Google search data for what you sell.
No mystery and no pitch theatre. Here is exactly what happens after you send the form, how pricing works, and what counts as a request you pay for.
Tell us what you sell, the areas you serve and roughly what a typical order is worth. Nothing to prepare.
A reply from Ethan or Calum, not a scheduling bot. If you are not a fit, for example orders that are too small or a business that is fully booked, we will say so here rather than waste your call.
We look at real Google search numbers for what you sell and work out together what one quote request is worth to you. If the maths does not work, we will tell you.
The searches worth buying, the competitors already bidding on them, a recommended ad budget and a mock-up of your quote page. You keep it either way.
Approve the pages once. We build the ads in your account, switch on tracking and go live. Requests start arriving in your inbox.
A setup fee once, then a monthly bundle paid upfront for up to a set number of qualified requests. You pay for every qualified request, whether you win the job or not, because the price already allows for the quotes you lose. Your Google ad spend is separate and goes straight from your account to Google.
Including the ones most agencies would rather you didn't ask.
New quote requests from buyers who found you on Google and asked for a price on your quote page. Not clicks, impressions or posts. A request only counts if it passes our qualified list: a real buyer, in your area, wanting something you sell, above your minimum order.
You still pay for the request. The price is set knowing you will lose some quotes, because it is worked out from your own win rate and average order. Winning the job is your side of the work.
Tell us within 7 days, with the reason from the qualified list, and it is not charged. Spam, job-seekers and buyers outside your area never count.
The bundle is “up to”, never a promise. Every request we fall short by is credited back on your next invoice.
No. When someone needs a quote for what you sell, they search Google, not Instagram. Our core channels, Google Search ads and your Google Maps listing, need no social media accounts or posting at all.
You do, straight to Google, from an ad account in your name. We recommend the budget. We never pay for or mark up your ad spend, and if the budget changes, the bundle is resized to match.
No. Our job ends the moment a qualified request is submitted. Replying, quoting and following up stay with your team.
Yes. DeCal was founded in 2026 by Ethan De Nobrega and Calum Potgieter. Rather than borrow case studies, our first three clients get founding rates, and in return we measure everything. We only share anyone's results with their written approval.
We take one client per service, per area. If we already work with someone who competes with you for the same buyers, we will tell you in our first reply.
Tell us what you sell and where. We'll come to the call with real Google search numbers for it, not a generic pitch deck with your logo pasted on the front.