A lot of attention: this post is a list of mistakes that you can make or even be committing with your website at this moment, and that could ruin your SEO positioning in Google. Therefore, go taking note and, at the same time, have your website open to make the necessary checks and improvements on the fly.
Some of the mistakes or aspects that you should keep in mind are quite easy to make. Others are less common, but you should know them equally so as not to fall for them in the future.
How Do You Know If You Are Making SEO Mistakes?
It would be great if, every time you penalize you, Google will promptly notify you and notify you exactly what the reason for the penalty has been so that you could eliminate the problem quickly and accurately.
Nor would it be bad for Google to periodically inform you of SEO factors that you are not optimizing correctly, to always have your perfect SEO website. But sorry to tell you that this is not so. Therefore, you have to analyze your site point by point, detect errors, and start optimizing now.
Sometimes there is damage that can be very difficult to repair, or it can make it difficult or slow in your positioning strategy.
Incoming Toxic Links
At this point, we should already be super clear that we cannot go around buying links without fully assessing their origin and quality.
The toxic link is the one that comes from penalized domains, that send massively links to other websites that are in other languages or that work a different language, with massive anchor texts that are too coincident or equal, of proscribed topics such as pornography, gambling, fake medications, etc.
A more common error than it may seem is to focus on the keywords you should not. If your positioning objective is incorrect keywords, everything you do in the SEO of your website will fall in the sack, that is, you will invest time and resources not to get much real benefit.
To think that the only positioning objective is the brand name itself. Positioning the brand can be interesting for users who are looking for you on Google to see your popularity or reach your website in the case of branded searches (those who search your brand on Google even if they already know the domain). But it does not bring you new users in relation to a search need, which is not usually very profitable.
Go for too generic keywords, especially at the beginning. Although they have more searches, shorter or generic keywords are usually more competitive, precisely because of that. Therefore, if you are a modest project and want to start competing from the beginning with the greats of your sector, you may work in vain for quite some time and end up discouraging yourself. In these cases, it is better to start with longtail keywords, that is, more specific and that include more terms, where there are fewer people competing, and that responds to a more specific search need.
Focus on keywords that do not have searches by mere intuition without doing previous keyword research. Even if you know your sector or your profession very well, always analyze how users search to find the services or content you offer. It is not always as you thought. A good keyword study prevents you from wasting your time with keywords that nobody is looking for.