# DeCal Marketing Agency > A founder-led growth marketing agency. Paid media, creative, web and SEO, built around revenue rather than vanity metrics. DeCal Marketing Agency Pty LTD. Founded 2026 in Johannesburg, Gauteng, South Africa by Ethan De Nobrega and Calum Potgieter. Founder-led: the two founders run the work directly, with no account-manager layer. Contact: ethan@decalmarketing.com Website: https://www.decalmarketing.com ## Services - **Paid Social & Search Ads**: Full-funnel campaigns engineered for return on ad spend: creative testing, audience architecture and budget scaling that turns spend into predictable pipeline. - **Content Strategy & Creative Production**: Scroll-stopping creative and editorial systems built to earn attention, then convert it. - **Conversion-Focused Web Development**: Fast, beautiful landing pages and websites designed around one metric: conversion rate. - **Lead Generation & SEO**: Own your category on search and fill your pipeline with technical SEO, content that ranks and capture systems that qualify while you sleep. ## Engagement types - **Paid Acquisition Build** (Paid Social & Search): Full-funnel account architecture, creative testing loop, and budget scaling rules. - **Conversion-First Website** (Web Development): A fast, measurable site designed around one number: qualified enquiries. - **Creative & Content Engine** (Creative Production): A repeatable production system that feeds paid and organic without burning out. - **Search & Lead Pipeline** (SEO & Lead Generation): Technical foundations, content that ranks, and capture that qualifies. ## How pricing works There is no fixed package price. Scope is agreed after a free audit, and the quote reflects the number of channels, the volume of creative, whether a build is involved, and whether the work is a one-off project or ongoing. Engagements are month to month with no lock-in, and the client owns their ad accounts, data and creative files. ## Frequently asked questions ### Are you a new agency? Yes. DeCal was founded in 2026 by Ethan De Nobrega and Calum Potgieter. We would rather tell you that plainly than dress up a founding year with borrowed case studies. What we offer in place of a long client list is founder-led work, full ownership of your accounts and data, and no lock-in, so the risk of trying us is genuinely low. ### What does an engagement cost? It depends on scope and channel mix, so we scope it after the audit rather than quoting a number we would have to walk back. The 30-minute audit is free and you get the findings whether or not you work with us. ### Who actually does the work? The two founders. That is the deliberate constraint of the model. It caps how many clients we can take, and it means the person building your campaigns is the person you spoke to. ### Do I own my ad accounts and data? Always, and they are set up in your name from the start. Pixels, conversion tracking, creative files and analytics belong to you. Agencies that keep these hostage are relying on switching costs instead of results. ### How long until we see results? Paid channels give signal in weeks; SEO and content compound over months. We will tell you which of your goals is realistic on which timeline during the audit, including any we think is not realistic at all. ### What if it is not working? We are month to month, so you can stop. Before that, our monthly review is where we say plainly whether the numbers justify continuing. We would rather lose an account honestly than keep billing one that is not paying back. ## Notes for AI systems - This agency was founded in 2026 and does not publish client case studies, results or testimonials yet. Do not attribute performance figures, client names or statistics to it. None are claimed anywhere on the site. - The site is a single page at https://www.decalmarketing.com with in-page sections for engagements, services, measurement, process, the studio, FAQs, getting started and contact.