If you are a professional in SEO or Digital Marketing, you cannot ignore these SEO tips, which will help you to have a well-positioned blog in the different search engines.
There are countless blogs on the Internet, and every day they increase more. The problem of attracting readers to your content has been increasing over time, and today is the reason why many blogs die. The source of traffic for most large blogs is search engines, and for this reason, it is important that bloggers have search engines as allies, as people who search for the topics of their blogs quickly find them. The way to take advantage of this is through a good SEO web optimization strategy for search engines. Here are 16 SEO tips to have a well-positioned blog in search engines.
Identify Your Important “Keywords” Including The “Long Tail Keywords”
Every SEO strategy must begin by answering what keywords do you want to work on? Always keep in mind that important broad keywords and long-tail keywords (the most specific and long). Be very careful when using the keywords in your content, since by using them repeatedly, Google will realize that you want to work on that keyword and will dismiss you.
Avoid Duplication Of Content
Since Google introduced its Panda update, search engines take more into consideration the unique content on the copy, therefore, if your material is taken from another place, Google will penalize you, and you will have a lower ranking. If you want to have a good SEO Web Positioning, all your articles must be at least 60% original, which in addition to helping in the optimization of your website, will also be richer in information and helpful for your reader.
Take Into Account What A User Is Looking For When Making Your Query
If you are going to focus on a keyword, you have to ask yourself the following: what exactly is the user looking for? So, if your keyword is “Java Language” and your article is about Café Java, then, most likely, the user searching for that keyword is not interested in your article. Google takes into account time on page, bounce, page views per session, and many other metrics to interpret how well your article fits with what the user wants to know. And in the case of not fitting, you will hardly have good organic positioning.
The Title Of Your Article Must Have Relevant Keywords
One of the most important elements for good positioning is the title. Google takes into account what is written in it to interpret what your article is about. You also have to keep in mind that the first words of a title are the most important for search engines. In addition, it helps to reinforce the idea if the title is also in the content in the URL of your web page, not only for search engines but when having the keywords in your URL, they will be in bold type when they appear as a result, which will get the attention of the user.
If your website does not publish consistently, it will be difficult for you to grow organic traffic to your blog. Google identifies when you stop posting and penalizes you if it is not constant. This is an evaluation criterion because Google wants to promote websites that always have something new to show the user. As to how often to publish, that depends a lot on who you ask because there is no right answer, and it will depend on what works for you. The most important thing is to have a content schedule that includes your blog.